JD Sports

Every year, Ball Out 3X3, the UK’s biggest 3X3 basketball tournament, unites the community through nationwide qualifiers before culminating in the London finals.

Aligned with JD’s ‘Forever Forward’ campaign, our goal was to create a fresh activation that built on previous Ball Out events, engaged basketball’s diverse community, encouraged interactivity and self-expression, and cemented JD at the heart of UK youth culture.